Statistics measure who you are on average. A story reveals who you really are.
NarraTyx starts from narrative psychology: the idea that identity is not a set of traits, but a story that is constantly being rewritten. We design tools that can hear that story.
The motivation
More data. Less understanding.
Organizations are investing heavily in data, assessments, and evidence-based HR. And rightly so. But there is a paradox that anyone who listens carefully has long known: the more we measure, the further we sometimes distance ourselves from what truly motivates people. Raymond experienced this in more than 400 narrative conversations. Not as a shortcoming of the instruments, but as an indication that a different kind of data is needed—richer, more layered, more human.
Pim added the technological perspective to this. What do large language models actually do, in their best form? They listen. They connect. They recognize patterns in what people say and how they say it. Not an oracle, but a patient conversational partner who never tires and never judges.
Together, they saw the opening: the quality of a narrative conversation, that depth you feel when someone is truly heard, combined with the power of a virtual story coach.
NarraTyx is the synergy of humanity and technology.
Raymond & Pim, founders
Test vs. Story
Why it's different
Assessments have their value, but they rarely draw on source material from one's own life history.
The classic assessment
Measuring
Fills in a form — checkboxes Produces a characterization or color Scores are relative to the norm group The result is the final score, not the starting point. Data property of provider Repeating rarely changes the outcome.
NarraTyx
Conversation
Tells his story — in his own words Produces a portrait, with quotes Content is unique, not compared The profile is the starting point for reflection Data property of narrator A second conversation shows growth, not a mistake.
Our principles
Which NarraTyx never deviates from
We keep testing and improving along with new insights and innovations
De verteller is eigenaar
Your conversation, your profile, your data. Everything retrievable, everything deletable. Employers never gain access without explicit permission, on a one-off basis.
The profile is a starting point, not a stamp.
We never publish outcomes as a final judgment. The profile is always input for further discussion, never a closure of the case.
No selection without a human decision.
Our products are never an automated sorting machine. Every time a decision is made about someone, there is a human in the process.
Transparent where AI speaks
You always know when you are talking to AI and when to a human. We mark it, always. And the human behind the system is reachable.
Everything stays within Europe
Data, models, infrastructure — within the EU. We use European infrastructure where possible, and publish our data streams.
We explain what we do not know
Uncertainty is part of the conversation. The profile marks where we are confident, where we have doubts, and where we simply cannot say it.
We didn't want to build an AI that knows you. We wanted to build an AI that helps you know yourself. That distinction is everything.Pim GoddingCo-founder & Product Developer
Scientific foundation
Where the model comes from
The Narrative Compass is based on narrative psychology (McAdams, Bruner, White), supplemented with insights from self-determination theory and organizational anthropology.
Open methodology
We publish our methodology, our validation research, and our limitations publicly. This allows researchers, customers, and critical readers to review our work — and correct us when necessary.
It is not an ISO-standardized assessment (nor will it ever be — it is too contextual for that). However, it is a consistent way to structure a conversation, calibrated on more than 400 real-world conversations.Read The Narrative Compass (PDF) Sources we build on- McAdams (1993) — The Stories We Live By: narratief zelf-concept
- Bruner (1991) — The Narrative Construction of Reality
- White & Epston (1990) — Narrative Means to Therapeutic Ends
- Deci & Ryan (2000) — Self-determination theory
- Schein (2010) — Organizational Culture & Leadership
Build with us
The best stories are not yet told
We are looking for co-researchers, pilot partners, and critical readers. Let's start a conversation.